Public Relations

The goal of a public relations professional is to honestly and effectively communicate with an organization’s identified publics, to build reputation, to foster trust, and to enhance defined objectives by:

    • Fully informing a targeted audience,
    • Effectively persuading that audience of the rightness of the organization’s message,
    • Engaging and motivating the audience to take desired actions,
    • And building a foundation of mutual understanding. 

“Publicity is absolutely critical. A good PR story
is infinitely more effective than a front page ad.”

– Richard Branson, founder of the Virgin Group

Press Release




How can I help you?

Sheila Mullane Estrada
Phone: 727-480-6748
Email: gemcom@gate.net

Sheila Mullane Estrada’s journalism career began as a reporter for the Holyoke (Massachusetts) Transcript, and continued as an investigative reporter for the Sarasota Herald Tribune,  the Lakeland Ledger, and the Evening Independent in Florida. She has earned a number of journalism awards, including the National Newspaper Association’s National Award for a Community Service Investigative Series, the Florida Society of Newspaper Editors for a Public Service Investigative Series, and an Award of Excellence from the FTP-NEA of Florida. Sheila is now a freelance journalist, graphic designer, and web developer, with her journalism work appearing in the Tampa Bay Times, Tampa Bay Newspapers, The Legal Examiner, The Bull & Bear Financial Report, The Monetary Digest, The Resource Investor, and Gold Stock News. Her public relations and creative services clients include Save The Children, the Annie E. Casey Foundation, the Southern Poverty Law Center, Lumos, the Hepatitis Foundation International, Springfield College, and St. Petersburg College.

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