The true goal of a professional public relations project or program is to honestly and effectively communicate with an organization’s identified publics, to build reputation, to foster trust, and to enhance defined objectives by:
- Fully informing a targeted audience,
- Effectively persuading that audience of the rightness of the organization’s message,
- Engaging and motivating an audience to take desired actions,
- And building a foundation of mutual understanding.
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Public Relations Society of America